Through Ontogeny Investment, we are closely involved in our portfolio companies,
where we as active owners contribute over time in different roles depending on the needs of the companies

Ontogeny Investment invests time and money in exciting growth companies that have the potential for profitable growth and where we can make a real difference in realising their potential. We both co-found start-ups and invest in more mature companies.

We are heavily involved both strategically and operationally and take on different roles over time, depending on the needs. This can be in temporary leadership roles or as an advisor in strategy, business development, fundraising, partner search, etc.

We do not focus on selected sectors, but rely on the industry and subject matter expertise of the team to be relevant and trigger further growth and value creation.


Beauty Studio 23

(08.2022- )

Beauty Studio 23 will become the preferred choice for the sale of relevant beauty products and eyebrow, lash and nail treatments in salons, pop-up stores or at events. Build a strong brand in the premium segment, with a clear message that Beauty Studio 23 is the most reliable and most attractive concept on the market by striving for close follow-up of all therapists, to ensure satisfactory training and service for all end customers.

Ontogeny Group has been actively involved in the establishment of Beauty Studio 23. We have played a key role in the development of the company and have contributed with analysis and business development expertise.

MEIR Distillery AS (formerly Rebel Spirits AS)

(04.2019 - )

MEIR is a relatively new producer of aquavit. The company aims to be a breath of fresh air in the market. Through innovation, expertise and an uncompromising approach to quality and commercialisation, they want to create tomorrow's spirits trends and be a leading spirits player nationally and internationally.

Ontogeny Group has been actively involved in the establishment of MEIR. We have played a key role in the development of the company and have contributed industry insight and business development expertise.

Iceland Mat AS

(08.2017 - )

Iceland Mat is a grocery concept with a focus on frozen food. The concept is based on the English grocery chain Iceland Foods. Iceland is one of the UK's fastest growing and most innovative food chains, recognised as one of the best companies to work for in the UK. Iceland Foods holds the rights to operate Iceland in Norway and has opened five stores in Norway, in addition to having established distribution of goods through established retail chains, including Europris AS and Circle K AS.

Ontogeny Group is involved in Iceland Mat AS as an active co-owner. Our team is heavily involved in the work to further develop the concept on Norwegian soil. As an active co-owner, Ontogeny contributes both operationally, financially and on the board.


Christiania Partners AS

(08.2019 - 06.2021 )

Ontogeny Investment established Christiania Partner in collaboration with several heavy national and international players in the retail and duty-free business, to bid for the operation of Avinor's tax-free business at the Norwegian airports for the period 2023-2027. In addition to Christiania Partners, the consortium consisted of the French Tax Free-operator, Lagardére Travel Retail, and Rema 1000 AS. The consortium developed a unique, sustainable and innovative concept that would have revolutionised the shopping experience at duty-free at the Norwegian airports, but did not succeed in the latest negotiations. However, the project demonstrated our willingness and ability to establish large and complex consortia for significant commitment and investment in an exciting area, as well as providing in-depth insight intoin the field of innovative development of retail concepts. Ontogeny assisted throughout the process with project management, negotiation management, financing, strategy and business development.

Vitir AS

(08.2018 - 12.2022 )

Vitir AS is a Norwegian provider of a patent-pending wireless infrastructure for sensors related to the Internet of Things (IoT). With unprecedented reach and flexibility, their network solution connects thousands of different sensors based on a wide range of communication standards. The solutions are particularly well suited for welfare technology (body-worn sensors) and the digitalisation of large commercial buildings.

Ontogeny Group was an active co-owner of Vitir AS and provided expertise on strategy, business and organisational development in close cooperation with the founders of the company. Our team also actively contributed in connection with IPOs and partner searches.

Vitir was sold to Micro Matic in Dec. 2022.

aScan AS

(08.2017 - 11.2019)

aScan AS is a software company that supplies the self-managed inventory system Active Supply, which simplifies and optimises material ordering for nursing homes, hospitals, home care services and emergency services. aScan International AS is responsible for developing international markets. The aScan system has documented cost savings by reducing time, inventory and the number of product variants used. The company was this year's Gazelle in Akershus in Dagens Næringsliv's gazelle selection in 2018.

Ontogeny Group has had primary responsibility for establishing and developing aScan International. We have also led the effort to secure an international partner. OneMed, a major international supplier of medical consumables, has acquired our stake and is now the majority owner of aScan AS.