Investment of time and money in growth companies with great potential

Ontogeny Investment invests time and money in exciting growth companies that have prerequisites for profitable growth, and where we can make a real difference to realise the potential. We are both co-founders of start-up companies and are joining more mature companies. We involve ourselves heavily both strategically and operationally and take on different roles over time, depending on the needs. It can be in interim management roles or as an adviser in strategy, business development, capital raising, partner search, etc. We do not focus on selected sectors, but rest on the industry and expertise of the team to be relevant and triggering for further growth and development.

Christiania Partners AS

(08.2019 – )

Christiania Partner was established in collaboration with several retail experts, with a vision to become a unique player in Tax Free sales. In the spring of 2021, Christiania Partners, in a consortium with the French Tax Free operator, Will offer the rights to operate the Tax Free stores at Norwegian airports. Together, the consortium wants to offer unique concepts, where both customer experiences and efficient and sustainable operations are at the forefront.

Ontogeny Group is deeply involved in the establishment of Christiania Partners and the consortium with Lagardére, where our advisors contribute expertise in business development and financing.

Rebel Group AS

(04.2019 – )

Rebel Group is a newly established wine and spirits player that will develop its own brands and run the importer business of reputable international brands. The company aims to be a breath of fresh air in the Nordic market. Through innovation, expertise and an uncompromising mindset around quality and commercialisation, they want to create tomorrow’s wine trends in Norway, and be a leading spirits player nationally and internationally.

Ontogeny Group has been actively involved in the establishment of the Rebel Group. We have a central role in the development of the company and contribute industry insights and business development expertise.

Iceland Mat AS

(08.2017 – )

Iceland Mat is a grocery concept with a focus on frozen food. The concept is based on the English grocery chain Iceland Foods. Iceland is one of the UK’s fastest growing and most innovative food chains, recognised as one of the best companies to work for in the UK. Iceland Mat holds the rights to operate Iceland in Norway and has opened five stores in Norway, in addition to having established distribution of goods through established retail chains, including Europris AS and Circle K AS.
Ontogeny Group is involved in Iceland Mat AS as an active co-owner. Our team is largely engaged in the work of further developing the concept on Norwegian soil. As an active co-owner, Ontogeny contributes both operationally, financially and on the board.

Vitir AS

(08.2018 – )

Vitir AS is a Norwegian provider of a patent-pending wireless infrastructure for sensory related to the Internet of Things (IoT). With unprecedented reach and flexibility, their network solution connects thousands of different sensors based on a wide range of communication standards. The solutions are particularly suitable for welfare technology (body-borne sensors) and digitisation of large commercial buildings.

Ontogeny Group is an active co-owner of Vitir AS and contributes expertise in strategy, business and organizational development in close cooperation with the founders of the company. Our team has also contributed actively in connection with issues and partner searches.

aScan AS

(08.2017 – 11.2019)

aScan AS is a software company that supplies the autonomous active supply storage system that simplifies and optimizes material ordering for nursing homes, hospitals, home services and emergency departments. aScan International AS is responsible for developing international markets. AScan’s system can demonstrate documented cost savings by reducing time, on-hand inventory and the number of product variants used. The company was this year’s Gazelle in Akershus in Dagens Næringsliv’s gazellekåring in 2018.

Ontogeny Group has had a primary responsibility for establishing and developing aScan International. We have also led the effort to put in place an international partner. OneMed, a large international supplier of medical consumables, has acquired our stake and is now the majority owner of aScan AS.